Double Perform – Patterns That Attractiveness to Equally Child Boomer & Millennial Generations

Nowadays, Baby Boomers and Millennials make up the most significant demographic in the nation. Above the next decade, these two teams are envisioned to dominate the housing market place as they equipment up to invest in new residences. As house builders, architects and layout merchandisers, we need to have to be geared up with how to fulfill that need.

By incorporating design and style features that these consumers are looking for, we can properly appeal to each teams, supplying them specifically what they want, centered on their similarities and variations.


  • The motivation to downsize. Millennials do not have a large amount of “stuff,” whilst Boomers no longer require as considerably room if they are vacant nesters. Both buyers are on the lookout for a smaller sized sized household to phone their personal. Everywhere from 1,850 to 1,900 sq. ft is the median dimension that appeals to both types of customers.
  • Concentrate on exceptional kitchen area. Every time a accumulating is hosted, everybody finally gravitates to the kitchen area. It’s the “coronary heart” of the household. Boomers and Millennials identify this and are drawn to households that give an open, very well-built kitchen, optimized for entertaining visitors and cooking together as a family.
  • An open great area. These potential buyers imagine entertaining, social interactions to be going on in one particular central region. The two Millenials and Boomers are “expertise oriented” and, as a result, often entertain household, friends, little ones, grandkids or co-personnel. Integrating the dining, dwelling and kitchen area areas for a place that can accommodate an array of cases is best for equally forms of prospective buyers.
  • Out of doors residing place they enjoy. No matter whether grilling outside on summer evenings, enjoying in the lawn, or savoring the sunset with close friends and family, both equally Boomers and Millennials need out of doors residing house and are typically eager to pay back $5,000+ for an upgraded outdoor space.
  • Provide house for flex rooms. Boomers are wanting for extra room that can improve above time and adapt to their hobbies and passions. Millennials need to have room that can modify to the increasing dimension of their loved ones. Possessing this area readily obtainable in your ideas is great for each sorts of customers.
  • Animals have to have love far too. For equally Boomers and Millennials, animals are loved ones associates. Equally teams recognize particular room for their pets as properly as storage space for all of their food stuff, toys and other requirements. A nook below the staircase for a pet mattress or developed-in storage in the laundry space will peak your buyers’ desire as they photo a comfy area for their furry loved ones member when preserving food stuff and supplies out of look at.
  • Go effortless on the stairs. Quite a few Millennials are functioning around a quickly-escalating relatives with compact kids. Boomers are on the lookout for room that calls for much less bodily maintenance so they can emphasis more on stress-free and owning enjoyable. For both lifestyles, stairs can pose an inconvenience. Hence, think about avoiding the use of stairs in your ground ideas when you can.


  • Separate living rooms. Boomers had formal residing rooms in their prior properties that have been hardly ever applied. Now, Boomers do not want or have to have that added living space. It creates an unused room that needs avoidable maintenance. Millennials, on the other hand, want a independent living area to “display off” for friends. While this may be deemed “official” dwelling house, Millennials will hold this spot extra casual than the Boomers’ preceding formal dwelling rooms.
  • The great garage discussion. Getting acutely aware of the environment, Millennials have a tendency to embrace community transit and ridesharing. They will not necessarily have to have a garage for motor vehicle parking, whilst they may perhaps use it for storing bikes, sporting machines or yard materials. Nonetheless, they might choose to have the sq. footage in the inside of the home, rather than in a garage. Boomers also use their garages for more than just cars and trucks. They could make the most of them for workspace, added storage, or a spot to keep their golf golf equipment, skis, and other gear. Boomers frequently want a three-car or truck garage even if they are a one vehicle relatives.
  • Strength efficiency. Electricity economical properties enchantment to the Boomer inhabitants, saving them time and headache. In fact, 76% of them are willing to spend the supplemental expense for upgrades for efficiency deals that can preserve them at minimum $100 a thirty day period. Millennials truly feel that these forms of alternatives should really presently be involved in the property and are not heading to pay out further for this feature.
  • Storage. At this position in their life, Boomers are downsizing but you should not necessarily want to get rid of all the items that they’ve gathered over the a long time. 71% of Boomers are ready to shell out an further $5,000 for an region selected exclusively for storage. For the reason that experiences are far more important than tangible things, less than fifty percent of the Millennial inhabitants are keen to pay out extra for storage in their houses.
  • Spot, spot, spot. Premiums for a wonderful home internet site are common amid Boomers. This is not the circumstance for Millennials. With significantly less revenue to spend, Millennials are much more focused on currently being near to superior schools, lush parks, and searching, alternatively than obtaining a home on a high quality web site in just the neighborhood. Boomers have the indicates to obtain a property with the finest views, in a attractive aspect of town or possibly properly positioned on a golfing class or near the beach.

Boomers and Millennials have stunning similarities and some distinctions as properly. By paying out awareness to what they are on the lookout for, architects, builders, product dwelling merchandisers, and designers can produce households that resonate with these potential buyers and enable them visualize their desires. When households and communities are made to enchantment to these two buyer segments and their similarities, it without a doubt is a double perform!

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